2026 | Professional

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Category
Client's Name
Country / Region
Mengning Dairy Ningxia Plant Digital-Exhibition Upgrade Project
Mengniu’s Ningxia site—the world’s first “super-smart” dairy plant—was built to become the benchmark of new-quality productive forces in the dairy sector. More than twenty years of Mengniu’s R&D innovation, digital transformation, green development and open-sharing practices have been embedded in every corner of this fully digital plant. The digital-exhibition upgrade turns these achievements into an immersive, end-to-end experience.
Concept: “A Digital March Written for Consumers”
The storyline unfolds the entire digital economy chain of Mengniu, creating a journey that resonates with consumers’ own aspirations. Center-stage is the plant’s autonomous operating model—”from the plant manager commanding the factory to algorithms commanding the plant manager.” A virtual “Digital Commander”, the embodiment of the digital plant manager, serves as the intelligent brain and control hub of both the factory and the exhibition hall. It orchestrates six smart-platform galleries—smart sourcing & supply, smart energy, smart production, etc.—performing a synchronized digital symphony.
In the Smart Production zone, robotic arms interact with a virtual production line, blending physical and digital scenes so visitors can feel both the efficiency and the human touch of tomorrow’s dairy manufacturing.
Credits
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EMBRY (CHINA) GARMENTS LTD. & Huafon Chemical Co., Ltd
Category
Fashion Design - Lingerie / Intimates
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INN SPACE DESIGN
Category
Interior Design - Residential
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Shandong Bus New Energy Vehicle Co., Ltd
Category
Product Design - Automobiles / Vehicles
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Ni Jinbo
Category
Product Design - Hardware, Power & Hand Tools