2026 | Professional

French Design Awards Gold Winner

2025 Salt Sculpture and Light Scuplture Art Festival

Entrant Company

Modern Design Management Consultant Co.,Ltd.

Category

Conceptual Design - New Category: Landscape-Based Immersive Art & Cultural Narrative Experience

Client's Name

Southwest Coast National Scenic Area Headquarters

Country / Region

Taiwan

The 2025 Salt Sculpture and Light Sculpture Art Festival stands as Taiwan's premier outdoor art event, uniquely blending the captivating allure of salt sculptures with dynamic light installations. Anchored in a thoughtfully crafted curatorial theme of “landscape, art, and characters,” this festival offers an immersive tourism experience that invites visitors to explore the interplay between art and the natural environment.

The event skillfully intertwines the breathtaking coastal landscapes of Tainan with the region's rich salt culture, showcasing a plethora of artistic creations that range from intricate salt sculptures to mesmerizing light displays. Moreover, an endearing IP character serves as a whimsical and therapeutic guide throughout the festival, inviting guests to immerse themselves in interactive activities. This engaging character not only encourages participation but also seamlessly connects stamp-collecting initiatives with thoughtfully designed packaged tours, transforming single-site visits into enriching cross-site explorations.

Through its compelling thematic narrative—“Journey Along the Salt Road”—the festival intricately transforms Tainan's Qigu Salt Mountain and the historic Beimen Jing Zhai Jiao Tile Paved Salt Field into a symbolic pathway. This “Salt Road” not only guides visitors through the vibrant narratives of salt culture but also allows them to fully immerse themselves in the enchanting coastal beauty that defines this remarkable region. As a result, the festival promises an unforgettable experience that blends tradition with creativity, making it a must-visit event for art enthusiasts and tourists alike.

During daylight hours, attendees have the unique opportunity to engage with the salt sculptures up close, experiencing their tactile qualities and distinct aromas. Come nightfall, mesmerizing projections and evocative soundscapes transport participants into the serene ambiance of salt fields and breathtaking coastal vistas.

Furthermore, the exhibition beautifully integrates the region's local cuisine, featuring delights such as salt coffee and fresh seafood. As a result, attendees can fully experience the multifaceted charm of the Salt Journey, engaging all their senses through visual artistry, delectable flavors, and dynamic interactions. This festival promises an unforgettable exploration of art, culture, and community, inviting everyone to celebrate the unique heritage of the coastal landscape.

Credits

CHENG KAI-YUAN
CHEN HAN-CHUNG
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