2026 | Professional

French Design Awards Gold Winner

Shixian Taibai Commemorative Liquor

Entrant

Chengdu YiPinGongZao Packaging Design Co., Ltd.

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Chongqing Shixian Taibai Liquor Industry Co., Ltd.

Country / Region

China

This design commemorates the 30th anniversary of Chongqing's elevation to a municipality directly under the Central Government. Using Picasso's Cubism as its artistic language, the bottle's form abstracts and distills Chongqing's unique mountainous terrain and profound port culture. The contours of its physical landscape are deconstructed and reassembled into powerful geometric facets, ultimately crystallizing into the shape of a "mighty vessel" symbolizing a voyage. This serves not only as a visual metaphor for Chongqing's identity as a "River City", but also deeply interprets the city's enterprising spirit of "braving the waves and forging ahead at the forefront of the times".
This Cubist "vessel" is itself a perceptible urban microcosm. It integrates aesthetic value (as a miniature landscape), tactile experience (through ceramic texture), and gustatory pleasure (by containing fine liquor), transforming Chongqing's thirty-year developmental journey into a multi-sensory vessel.
The bottle's craftsmanship employs classic Chinese ceramic techniques. The dominant red and gold hues are both vibrant and dignified: red represents the Chongqing people's ardent vitality and their passionate pursuit of culture and art, while gold symbolizes reverence for a glorious past and aspirations for a bright future.
The overarching design aims to execute a profound cultural translation. Through the contemporary act of deconstructing and reconstructing historical threads, it imbues traditional symbols with renewed vitality, realizing the core vision of "Honoring Heritage, Illuminating the Future". Ultimately, this transcends the bottle's function as a mere container, elevating it into an enduring cultural treasure – meaningful to collect, resonant to experience, and worthy of transmission across generations.

Credits

Creative Director
Xie Yuliang
Designer
Chen Cheng
3D Designer
Yang Shuai
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