2024 | Professional

French Design Awards Silver Winner

Modular Marketing Center

Entrant Company

Boxcool (Beijing) Culture Co., Ltd

Category

Architectural Design - Architectural Design / Other__

Client's Name

Country / Region

China

The Modular Marketing Center utilizes modular container architecture as its fundamental building blocks, shattering the conventional attributes of real estate marketing to herald a new era of diversified business upgrade. The ultimate goal set for this project is to foster seamless interaction between commerce, art, nature, and people.
Drawing inspiration from Viking shipyards, the center features a steep-sloped roof and faceted geometric silhouettes, capturing the eye with a modern and high-tech allure. The incorporation of glass curtain walls floods the space with natural light, instilling a sense of tranquility and vibrancy. This is further enriched by the integration of external natural elements, such as lush greenery and tranquil water features, effectively blurring the boundaries between the interior and the exterior realms. The result is a harmonious continuum from the leisurely outdoor milieu to the professional business setting indoors.
Central to the interior's functional zoning are the architectural model display area and business negotiation space. These zones are thoughtfully designed for transparency and efficiency, facilitating seamless information exchange while also accommodating small displays. Above, an atrium soars — a vertical expanse that not only optimizes ventilation but also ushers in a cascade of natural light, fostering an relaxing ambiance conducive to social interaction. Further complementing this space are a neutral color palette, artistic and natural adornments, various building materials, and refined ambient lighting. Together, these elements forge a sensory-rich experience, leaving a lasting and emotive impact on all who visit.
Aligned with the principles of green building and sustainable development, the production and processing of modular, integrated containers in factories and the site operation can be simultaneously conducted for significant savings in time, cost, and energy. This innovative approach eliminates geographical constraints, fully leveraging the modular architecture of mobile and expandable containers to create diverse unique architectural styles, even in areas unsuitable for traditional construction. Moreover, this streamlined process minimizes both the construction cycle and the adverse environmental impact, reflecting a commitment to responsible and eco-conscious design practices.

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