COLMO City Super Experience Centre- Zhengzhou Branch

This collaborative project with COLMO establishes the "City Super Experience Centre", a local benchmark store designed to provide a comprehensive smart home solution for super individuals worldwide. Originating from the "Top of Europe", Mont Blanc, COLMO embodies a brand persona defined by traits such as enterprise, rationality, confidence, and charm—qualities perfectly aligned with the values cherished by elite consumers. Drawing inspiration from the majestic Mont Blanc, this design seamlessly integrates the mountain's characteristics and related elements into the space through abstract reconstruction.
By ingeniously deconstructing and reconstructing simple lines and basic forms, the space showcases intelligent products in an efficient and engaging way. Adhering to the principles of the New European Bauhaus, it features a predominant palette of black, white, and gray, enhanced with some touches of metallic embellishments. This approach infuses the environment with a sense of stability, depth, and understated luxury, transforming complexity into simplicity and inviting consumers to embrace a smart life. Different materials like marble, metal, and glass are skillfully combined and contrasted to enhance the visual depth while also meeting the discerning aesthetic tastes of super individuals worldwide.
This project takes a bold departure from the compartmentalized layout typical of traditional home appliance retail spaces, offering a seamless integration of COLMO's entire product range to create a holistic smart living experience. Customers are immersed in a meticulously designed space that includes the kitchen, dining room, tea room, and parlor, all exuding an upscale, high-end, and aesthetic allure. To further improve customer engagement, the project holds various offline VIP events such as the Climbers' Salon, creating an ambience conducive to effective interactions among the brand, its products, and discerning consumers. In this innovative space, the brand goes beyond simply introducing its products; it also provides a profound insight into the high-end smart life, fostering an emotional connection with the target group.