2026 | Professional

French Design Awards Gold Winner

Camel Kids' Cuddle Kin Shoes

Entrant

Camel (China) Outdoor Products Co., Ltd

Category

Fashion Design - Footwear

Client's Name

Camel (China) Outdoor Products Co., Ltd

Country / Region

China

Camel Kids’ Cuddle Kin Shoes break away from the rugged, purely functional look of traditional outdoor footwear. Instead, the design blends a soft, adorable aesthetic with robust protection, offering kids a reliable and approachable companion for outdoor exploration. The overall design is built on three core pillars: rounded, lively, and lightweight. The widened, plump toe cap, paired with vibrant color-blocking, instantly communicates a soft yet protective product identity. On the sides, streamlined lines evoke the lightness of clouds and the dynamic speed of running, creating a highly recognizable visual signature.
The overall silhouette is precision-engineered based on Chinese children’s foot morphology data. The widened forefoot allows toes to splay naturally, combined with a natural flex groove at the metatarsophalangeal joints and a heel counter reinforced just below the ankle to support a natural stride while maintaining excellent flexibility. The MD foam sole features a closed-cell structure that effectively absorbs landing impact and delivers rapid rebound, ensuring stable, cushioned support that feels soft yet never saggy. Adding thoughtful utility, traditional laces are replaced with a rotary dial closure system. The fit can be quickly and precisely adjusted with a simple press-and-twist motion. This simplifies the on/off process, encouraging kids to put on their shoes independently.
Material choices are equally thoughtful. Unlike standard surface sprays, the inner lining yarn is infused with zinc/silver ion antimicrobial agents during the in-situ polymerization stage. This ensures long-lasting, wash-resistant antimicrobial protection. Breathable textile areas are constructed with a high-density weave, balancing structural integrity with airflow. The leather paneling is treated with a protective coating that resists abrasion and stains while remaining easy to clean, making the shoes fully adaptable to diverse and demanding outdoor environments.

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