TEA HERE

Born within the highly competitive and fast-paced bubble tea market, the research process of "TEA HERE" focuses on how Taiwanese high-mountain tea culture can be reinterpreted and felt in modern life. The designer distilled core imageries—mountains, clouds, tea pluckers, and tea liquor—into a clean geometric logo and a logotype filled with modern rhythm, unifying them under a color standard of white, chestnut green, and tea gold.
The project successfully establishes a comprehensive brand experience system that balances commercial recognition with cultural depth, spanning visual identity, modular packaging, spatial signage, and social media. It breaks down the complex barriers of traditional tea arts and seamlessly weaves the terroir spirit of high-mountain tea into urban daily routines. Through the practice of this aesthetic system, takeaway tea is elevated into a contemporary lifestyle that carries the memory of the land, allowing Taiwanese tea culture to regain widespread recognition and emotional warmth in modern society.