2024 | Professional

French Design Awards Silver Winner

Lai Mao 2024 Phenomenal Calendar

Entrant Company

Guangzhou Factory 18 Innovation & Technology Co., Ltd

Category

Product Design / Office Equipment

Client's Name

Lai Mao

Country / Region

China

This Phenomenal calendar is a unique cultural and creative product that combines the brand culture of Lai Mao and elements of Chinese traditional 24 solar terms. It adopts the form of a phenological calendar to record weather and natural phenomena, while providing basic calendar functions and space for notes. The inner pages of the calendar depict natural landscapes in traditional Chinese painting style, showcasing the beauty of China's agricultural civilization and natural cycles. The clever integration of Lai Mao's brand colors and logo in the cover and inner pages enhances brand recognition. The overall design is sleek and sophisticated, with the outer box matching the cover image through the use of gold foil typography and Lai Mao's distinctive auxiliary graphics, showcasing the uniqueness and cultural essences of Lai Mao. This innovative and elegant calendar stands out in the market, conveying the brand spirit and values of respecting nature rhythms.

Credits

CEO
zhifang shi
VP
haoyu xu
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