2024 | Professional

French Design Awards Silver Winner

Phrase: AI-powered Musical Instrument Learning App

Entrant Company

Ying Pan

Category

Conceptual Design / Education

Client's Name

Country / Region

United States

"Phrase" emerges from the collaborative vision of two designers, each embarking on their musical journey from a young age. Together, they identified a pervasive challenge in music education: the struggle with inconsistent access to quality instruction and the isolation of practicing alone. Motivated by their experiences and insights, they crafted "Phrase," an AI-powered solution designed to revolutionize the way music learners engage with their craft outside the conventional classroom environment.

Central to "Phrase" is its mission to address the common hurdles of slow progress and infrequent mentorship, obstacles over 95% of surveyed learners have encountered. The application is ingeniously equipped with features to keep users engaged and motivated, including a practice tracker, daily challenges, and a system that transforms practice milestones into rewarding stars and badges.

The homepage is a testament to its user-friendly design, offering instant access to indispensable tools like a tuner and metronome, thus streamlining the practice routine by reducing the need to juggle between apps. The music score page enhances the learning experience with AI-enhanced features, including an error correction tool that provides feedback from recordings, access to professional audio performances for comparison, and practical aids for recording and annotating directly on scores.

"Phrase" distinguishes itself with its AI-powered error correction feature, offering learners a unique advantage. By analyzing performances, the AI pinpoints imperfections and delivers feedback in simple language, facilitating a deeper understanding of areas for improvement. Learners can then compare their attempts with professional renditions, encouraging repeated practice.

The application's name, "Phrase," reflects the essence of learning music—one segment at a time, symbolizing progression, personal expression, and the individuality of each learner's journey. Opting for a vibrant and engaging color scheme, the app strikes a balance between captivating interest and focusing on practice.

"Phrase" stands as more than a mere practice aid; it represents a visionary step towards democratizing music education, ensuring every learner, regardless of background, has the opportunity to flourish. This initiative is a testament to the designers' commitment to filling every note with hope, paving the way for a brighter future in music learning.

Credits

Product Designer
Ying Pan
Product Designer
Nan Jiang
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