2026 | Professional

French Design Awards Gold Winner

2025 FUGANG RAILWAY ART LIFE FESTIVAL

Entrant

JWI Marketing Co., Ltd.

Category

Conceptual Design - Exhibition & Events

Client's Name

DEPARTMENT OF CULTURAL AFFAIRS, TAOYUAN

Country / Region

Taiwan

The 2025 Fugang Railway Art Life Festival is built around the theme “Nostalgic Moments,” honoring nearly a century of history since Fugang Station was established during the Japanese colonial era. Beyond serving as transportation infrastructure, the railway has long functioned as a carrier of collective memory, connecting generations through shared experiences. The festival invites both residents and visitors to reconnect with these treasured pasts while creating new, meaningful memories within a setting shaped by railway rhythm and heritage.

In 2025, the festival strategically aligns with the Taoyuan Xiancao Flower Festival, bridging Fugang’s railway culture with Yangmei’s Hakka floral landscapes. This cross-regional collaboration expands the scope of cultural tourism, appealing to both domestic and international audiences and enhancing the overall destination value of the Yangmei area.

The festival further redefines the Fugang Railway identity by integrating railway culture, art, lifestyle, and tourism. Over a 16-day period, railway-themed exhibitions and site-specific installations foster dialogue between artistic expression and historical context, breathing new life into heritage spaces. Weekend markets and guided tours of the locomotive depot offer immersive encounters with authentic railway operations and everyday narratives. Curated cultural routes and coordinated promotions with the Xiancao Flower Festival extend visitor engagement and enrich multi-day travel itineraries, resulting in a cohesive experience that balances cultural depth, artistic exploration, lifestyle interaction, and tourism appeal.

Beyond cultural presentation, the festival aims to stimulate regional economic vitality by activating key locations spanning Fugang Station, Fugang Sports Park, Taoyuan Train Station, and Yangmei’s leisure agricultural areas. By aligning festival programming with local tourism resources and seasonal events, it establishes compelling “railway and industry” linkages that attract visitors, encourage local consumption, and generate measurable economic impact.

By innovatively blending tradition, contemporary design, and location-based experiences, the Fugang Railway Art Life Festival transforms nostalgia into a living cultural force—one that connects history, community, and creativity while positioning Fugang as a distinctive cultural tourism destination.

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