2026 | Professional

French Design Awards Silver Winner

BKT Ergonomic Car Lumbar Support Pillow

Entrant Company

Guangzhou Liuquan Brand Management Service Co., Ltd

Category

Product Design - Lifestyle

Client's Name

Country / Region

China

The BKT Ergonomic Car Lumbar Support Pillow redefines road comfort through an innovative combination of a 3D butterfly-shaped structure and an adjustable support pad, delivering perfect lumbar alignment with precisely targeted pressure where it’s needed most.
The 3D butterfly-shaped structure is engineered to match the natural lumbar curve typical of Asian body types, featuring a hollow upper section that keeps the vertebrae free from pressure. Filled with 50D memory foam, it comfortably supports users weighing 50–90 kg, distributing pressure evenly across the lower back with over 85% uniformity. The adjustable support pad focuses on the critical L3–L5 region, allowing users to fine-tune relief exactly where they need it—transforming the product into a truly adaptive, personalized lumbar support system.
Breaking free from “car-only” limitations, its modular, multi-use design features quick-attach, detachable straps to fit securely on any seat. And for the first time, practicality meets sleek design: a discreet side pocket, seamlessly integrated into the silhouette, holds small essentials without compromising aesthetics.
Precision goes deeper with a 4D zoned support structure, calibrated to Asian spinal contours. Its scientifically tuned 45° angle perfectly bridges the gap between the lower back and the support area, reducing disc pressure and maintaining comfort—even on long drives. A non-slip silicone base and elastic straps keep the pillow firmly anchored, no matter how sharp the turn or how sudden the stop. Inside, the honeycomb-perforated memory foam core ensures breathability without sacrificing softness or rebound—so users stay cool and supported mile after mile.
Visually, the product echoes modern automotive interior design: flowing lines, subtle textures, and refined light-and-shadow interplay create a sense of speed and sophistication. It’s available in a range of Morandi-inspired hues—soft pink, misty blue, and off-white—chosen to harmonize with popular car interiors and appeal to female users who appreciate understated elegance.
Thoughtfully made with sustainability in mind, the memory foam and skin-friendly fabric are biodegradable, and the silicone components are fully recyclable—making comfort kinder to both users and the planet.

Credits

Chairman
Jinping Xu
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