2025 | Professional

French Design Awards Gold Winner

ID. UNYX APP

Entrant Company

Volkswagen(China)Investment Co., Ltd. - ONE IT Region China

Category

Conceptual Design - New Category: APP

Client's Name

Country / Region

China

While handling everyday driving needs, the ID. UNYX APP redefines the traditional role of automobile apps to deliver a delightful interactive experience that inspires a vision for a future of electric mobility.
Drawing inspiration from the neon lights that illuminate modern cities at night—particularly the dynamic interplay of golden lights against the dark sky—the app embraces a “luminous night” design theme. A deep black background color evokes the mystery of the night, while brand gold—applied to 15% of the interface—adds contrast and vibrancy. The dynamic golden elements and radiant beams of light symbolize “luminance”, conveying a sense of movement and modernity. This color scheme is applied consistently across metallic 3D UI components to create a sleek, high-end, and futuristic interface. The dynamic background can also shift with the time of day (morning, noon, evening, night), heightening the perception of time and emotional resonance.
Structurally, the app features a responsive design that intelligently adapts to a variety of devices and usage scenarios, including tablets and in-car displays in landscape mode, and smartwatches in portrait mode—ensuring a seamless visual experience across all platforms. Its information layout employs a collapsible, hierarchical structure, enabling clear and organized information presentation. Driving data, energy consumption reports, and charging statistics are presented through skeuomorphic graphics to enhance readability and comprehension. Additionally, the “Trip Report” and “Carbon Emission View” functions help users better understand energy conservation and carbon reduction, reinforcing the value of sustainable mobility.

Credits

Volkswagen (Anhui) Digital Sales and Service Company Limited
Xi Xi
Volkswagen (Anhui) Digital Sales and Service Company Limited
Peng Yun
Volkswagen (Anhui) Digital Sales and Service Company Limited
Buyun Ding
Volkswagen (Anhui) Digital Sales and Service Company Limited
Xuechen He
Volkswagen (Anhui) Digital Sales and Service Company Limited
Yang Li
Beijing Topx Design Co., Ltd
Elya Chen
Beijing Topx Design Co., Ltd
Ming Ni
Beijing Topx Design Co., Ltd
Yujia Zhang
Beijing Topx Design Co., Ltd
Xiang Wang
Beijing Topx Design Co., Ltd
Kay Liu
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