2024 | Professional

French Design Awards Gold Winner

Geek

Entrant Company

Sichuan Guangliang Wine Industry Co., Ltd.

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Sichuan GoodLight Wine Co., Ltd.

Country / Region

China

Geek offers a premium choice for Chinese Baijiu connoisseurs, born from the collaboration among students specializing in Chinese Baijiu, professional research institutions, and top academic scholars. Its packaging blazes a trail in fusing modern technology with aesthetics.
Inspired by the natural splendor—aurora—the bottle features a circle of sleek vertical ridges, exuding a modern and futuristic aura while emphasizing the rarity and preciousness of the product. These ridges not only enhance the visual appeal but also ensure a comfortable grip, reflecting a commitment to an exceptional user experience. The bottle transitions from deep black to transparency, with the black hue conveying a sense of nobility and depth, and the transparent areas showcasing the pure quality of the liquor. This gradient design creates a calm and refreshing visual effect, imbuing the product with a mysterious allure. Complementing this color scheme are the gold accents on the bottle neck ring and the label. The sharp contrast between gold and black gives the bottle coordinated and luxurious appeal.
The choice of materials highlights the premium quality of the liquor: the high-transparency glass allows consumers to see the clarity and color of the liquor, which are crucial indicators of its excellence. The cap with a metallic ring creates an airtight seal, preserving the taste and quality over time. Additionally, the label presents all essential information in a clear and concise manner, perfectly matching the minimalist aesthetic of the bottle.

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