2024 | Professional

French Design Awards Silver Winner

The Packaging Design of the Seven Teas in a Week

Entrant Company

Guangzhou Caihui Packaging Products Co., Ltd

Category

Packaging Design - Retail

Client's Name

Country / Region

China

The Packaging Design of the Seven Teas in a Week cleverly associates seven teas of different efficacy with seven days of the week, reflecting the diversity of tea and providing consumers with a rich and playful use experience. It features light and dark shades of green and a mountain shape, which highlights the product - natural and pure tea - evoking a fresh feel visually. The bottom opening design is convenient for consumers to access the tea, combined with a visualized window design, allowing the user to intuitively observe the process of taking out the tea each time. Following the dropping of the tea box, this physical action makes the user aware of the passage of time in their daily tea-drinking routine, thereby adding a playful element to the interaction. The tea boxes can also serve as a container for small items after use, enabling the recycled use of the packaging. Moreover, the outer box is made from eco-friendly, biodegradable paper. Hence, the whole packaging is practical and environmentally friendly from the inside out.

Credits

Guangzhou Caihui Packaging Products Co., Ltd
Liu Qian
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