2024 | Professional

French Design Awards Gold Winner

Penguin Thermal Down Jacket

Entrant Company

Hangzhou Aijia Trading Co., Ltd.

Category

Product Design / Fashion

Client's Name

Country / Region

China

This down jacket inspired by Antarctic glaciers strikes a balance between practicality and stylish design, which, featuring wide applicability, can easily cope with “light outdoor scenarios” (where people perform moderate outdoor activities) and well meet the needs of urban commuters.
Developed by Penguin Global Extreme Cold Laboratory, this product, designed based on the “hexagon warrior” (thermal energy storage + temperature locking + fabric + silhouette & technology + water proof + wear resistance) pioneered by the brand, adopts high-standard process while achieving a leisure style.
The overall down jacket styled in a simple yet elegant manner: its outer layer mainly takes a low-saturation fresh color as the main color and is embellished with the marks in black & white, while the inner lining utilizes a different color that harmonizes with the color of the outer layer, so as to add the sense of visual layering. The outer graphene 3A antibacterial fabric equipped with infrared heating and IPX4 water repellent features, as well as the lining with good heat retention, forms a thermal circulation system. This enables lasting, efficient thermal energy storage from inside out, keeps the product dry and crispy, and better safeguards the wearer.
The fabric of the outer layer, and the rubber marks, lead to an artful contrast in texture, reflecting the brand’s pursuit of quality and detail while catering to fashion trends. Furthermore, this ergonomic product following the golden section uses 130° slanted pockets, ensuring unparalleled comfort for the wearer. The brand, through this down jacket, encourages users to live in a “light life” and find their own comfort zone and pace.

Credits

Head of Design/ Hangzhou Aijia Trading Co., Ltd.
Qian Yang
Design Manager/ Hangzhou Aijia Trading Co., Ltd.
Longteng Yang
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