smart Hangzhou West Lake Flagship Center

smart Hangzhou West Lake Flagship Center, as a comprehensive automobile retail space, integrates shopping, product displaying and socializing features.
Inspired by the regional culture of Hangzhou, this project combines natural elements (mountains and waters, clouds and fog, etc.) with contemporary design, which embodies the classical aesthetic of old architecture in Hangzhou while catering to current aesthetic preferences. The facade, mainly crafted from retro red bricks, showcases strong historical and cultural charm; the beige renovated skeleton, paired with luminous bricks irregularly arranged in the facade, gives a sense of vitality through modern technology. The interior continues the facade design, whose combination with the floor and structural columns in gray hues creates a minimalist, elegant atmosphere. The soft furnishings with natural features further highlight the rich landscape of Hangzhou. Additionally, the showroom can double as a space for regular art salons, or various art installations of different IP themes, immersing consumers in the aesthetic enjoyment brought by art and innovative high-tech products.
Functionally, this three-floor project provides all-around services for consumers. The showroom on the first floor allows customers to intuitively know the brand’s cutting-edge high-tech products; the second floor is designed to be a low-key yet luxurious industrial bar, which features diverse functional zones including the main bar counter, dining area and private area, so that customers can enjoy high-quality leisure after shopping; the third floor serves as the brand office, offering employees a comfortable environment to enhance their working efficiency.