2024 | Professional

French Design Awards Gold Winner

Concentrated Elixir Infused with Radiant Diamond Revitalizing Essence

Entrant Company

Linghui (Guangzhou) Biotechnology Co., Ltd.

Category

Packaging Design - Beauty & Personal Care

Client's Name

Grace dame

Country / Region

China

GRACEDAME, a high-end French beauty brand centred on anti-aging, has introduced its new product, Concentrated Elixir Infused with Radiant Diamond Revitalizing Essence, paying tribute to luxurious European design aesthetics. Its packaging, inspired by diamonds that symbolize eternity and splendor, incorporates a faceted design featuring clear lines and allowing for various light refraction effects to showcase unique dazzling brilliance, perfectly aligning with the brand’s core focus on anti-aging. Its combination with the noble light gold logo highlights an elegant aesthetic through the collision and fusion of two different materials.
Moreover, the packaging design adopts symbols of feminine beauty, including the Roman column element used in the lid and the blossoming flower design at the bottom of the bottle, suggesting the product’s promise to help women achieve eternal beauty. The top of the lid also boasts the brand’s signature totem, “GD&S”, with the soft, elegant “S” and “GD” interwoven to form a floral pattern. This embodies the harmonious coexistence of natural elements and feminine grace, infusing the brand with everlasting vitality.
As for material and color selection, borosilicate glass and light gold are utilized, of which the former enables the product inside to shine with a layered sense under the light, and ensures excellent sealing performance, while the latter emphasizes nobility and strength of women. The packaging perfectly interprets the brand’s profound understanding of anti-aging aesthetics and feminine beauty.

Credits

Design Director
Weikun Su
Design Team Leader
Yingqian Lai
3D Renderer
Wenjian Zhang
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