Xun Mi Honey Packaging Design

First of all, in the Chinese market, there are many kinds of honey, how to jump out of the many honey brands on the shelf is the first problem we need to solve; Secondly, the production date and other information on the product is not obvious and not easy to find, so consumers may buy the goods in the purchase process; Finally, the existing honey on the market is almost based on the large pot capacity. After consumers open the honey, if they can not eat it within a certain period of time, it will affect the taste of the product, and even lead to product deterioration, resulting in product waste. Based on the problems in the above three aspects, XUNMI honey combined with the consumption habits of the current young people, proposed the concept of a small jar of honey at a time, and extracted the unique shape of the bee tail and the iconic yellow and black color matching from the product shape to create a unique visual symbol of the product category. The packaging design of small pot type disposable edible is easy to carry, and solves the problems of expired products and deterioration caused by the long time after opening the large pot of honey. XUNMI is the meaning of looking for honey. The lid of the small jar is designed by combining the number 1 to 31 with the trajectory line of the bees' flight to collect honey. The shape of the tail of the lid of the small jar suggests that consumers open and eat it from here. The design of the outer packaging adopts the form of calendar hollowing out to display the information of each small jar of honey top cover, and consumers can intuitively see the corresponding production year and month of the product, so as to determine whether the product is expired. After opening, the whole row of small POTS of honey can be folded into a hexagonal small calendar to urge people to stick to eating on time.