2024 | Professional

French Design Awards Silver Winner

Chuancheng·Heritage

Entrant Company

Zhouling Decoration Design Co., Ltd

Category

Interior Design - Exhibits, Pavilions & Exhibitions

Client's Name

Chongqing Exhibition Hall

Country / Region

China

Originating from Eastern culture, this exhibition showcases the diverse and essential aspects of cultural heritage, aiming to convey the core ideals of "inheritance" and "transmission of the city/culture." It combines the interpretation of Eastern intangible cultural heritage with the achievements of architectural design, merging the ancient and the contemporary. Through the architectural perspectives of the main creators, it deconstructs the inheritance of the architectural profession, the inheritance of designers, and the fusion and transmission of Eastern and Western cultures. It transcends the boundaries of time and space between the past and the present, illuminating the enduring essence of architecture and the spirit of design.
Contemporary design often focuses on the structural forms, vibrant colors, and trendy elements of spaces. We try to showcase our good designs with fashionable elements and spaces, but forget that design itself should step out of its comfort zone and break free from the limitations of the time.
The profound and enduring Chinese culture has survived the test of time, and it shines brightly. Within the design community, we also compare Eastern design with modern New Oriental design techniques. However, in our current pursuit of internationalizing Eastern design with a fashionable perspective, we often blindly cater to the fast-paced trends of the younger generation while neglecting the inherent charm of Eastern design.
To ensure the longevity and continuity of such exhibition spaces, we should constantly update the exhibits and introduce more elements, such as folk music, dance, and tea ceremonies. Furthermore, we welcome the public, especially those who appreciate traditional clothing like Hanfu, to visit the exhibition halls and actively participate in the preservation of traditional culture. The exhibition hall should not only serve as a platform for showcasing Chinese culture but also become a classroom for the younger generation to learn about and appreciate traditional culture. Designers should work together to elevate the fashionability of Chinese national culture to a higher level, allowing the younger generation to better integrate into the charm of Chinese culture and jointly write a new chapter in cultural inheritance and development.

Credits

Chief Designer
Zhou Ling
Assistant Designer
Zeng Yuru
Assistant Designer
Wu Jiaxi
Assistant Designer
Zhou Junshan
Photographer
Wang Xuejun
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