GOLDEN LEAF (TIANXIANG)

GOLDEN LEAF (TIANXIANG), as a classic category in the tobacco, follows the overall style of the Tianye series, which is a sister piece to Tianxiang Xizhi. Its packaging design incorporates classic and implicit artistic elements to highlight the upscale position of the brand.
The packaging impresses users with its classic tobacco leaf pattern as the background. The pattern, derived from natural tobacco leaves, is a signature icon of the brand, not only suggesting the product’s raw material and embodying natural beauty, but also paying a tribute to the traditional hand-rolling tobacco process. Such a design, through modern design techniques, emphasizes the brand’s continued gold standard and systemic dedicated production line. The auspicious clouds and sea waves, which in Chinese traditional culture often symbolize good luck and smooth success, represent the best wishes for continuous good fortune. The gentle color scheme of light gold and pure white leads to a simple yet elegant style, while offering users a comfortable and pleasant visual experience.
The packaging adopts glossy embossed specialty paper that integrates multiple advanced photolithography techniques. The white offset ink in the printed area, paired with the silk-screened snowflake pattern, creates a perfect gloss-matte balance. The ingenious combination of shimmering auspicious clouds, dynamic sea waves, and leaves able to produce various visual effects contributes to a layered sense and a strong texture, providing sensory pleasure in terms of visual and tactile aspects. Furthermore, the brand, with a sense of social responsibility, practices the idea of environmental protection in the packaging production process. It reduces the use of traditional foil stamping and embossing techniques, minimizing environmental impact.