2026 | Professional

French Design Awards Silver Winner

UX Designer

Entrant

Shinmin Chen

Category

User Experience (UX) Design - Messaging

Client's Name

Country / Region

Taiwan

Raising a pet is a lifetime commitment, and not everyone can test that commitment before making it. Some love the idea of a pet but don't know if they're ready. While others already living that commitment often just need extra help. So SoulPet exists to connect someone looking to borrow real time with a pet with someone already raising one who could use real help.

We designed the entire experience around one instinct: this shouldn’t feel like a swipe-and-go match or a marketplace. This core interaction model became our Trust Ladder: invite, chat, request, and trial. Every relationship climbs it in the same order, each step earning more trust than the last, building a long-term relationship instead of a single instant match.


That structure runs through one complete, consistent system, governed by five UX principles shipped across every screen:
Trust and transparency: every question comes with a reason, and expectations are visible before commitment
Emotional safety: risk-relevant guidance shows up when needed, and the tone never judges. No moralizing, no guilt, and no dead ends
Individuation: neither a pet nor a person is ever collapsed into a count or a category
Active recognition and mutual engagement: users invest real time and effort, so proactive engagement on both sides helps recognize progress and sustain momentum
Effortlessness: we built interaction to prevent friction, so people can focus on finding the right connection

Every interaction detail answers a specific risk identified; for example, the ‘Save’ button is designed to ensure no pet is ever judged out for good, or ‘chat prompts’ help guide beginners toward what to talk about. Visually, SoulPet chose warmth on purpose: soft beige background and rounded shapes are built to feel like connection, not a transaction. The visual language adapts a pet-first perspective, introducing soft tones and gentle curves that make conversations feel approachable.


SoulPet aims to help you find out if you're ready to own a pet at lower risk, and to give real help to someone who already does, so fewer pets end up being impulsively adopted and later abandoned.

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