2026 | Professional

French Design Awards Silver Winner

Lifting Bra

Entrant

Guangzhou Moonrun Apparel Co., Ltd.

Category

Fashion Design - Underwear

Client's Name

Country / Region

China

Specially engineered for sagging, outward-spreading, and postpartum breast shapes, this wire-free lifting bra redefines the balance between comfort and support through an innovative ergonomic structure. Completely ditching traditional underwires, it features an integrated W-shaped jelly soft-support system that creates a 23° three-dimensional lifting framework. This design delivers even upward support from the underband to the straps, effectively lifting the bust without compressing the chest cavity. The heightened side wings smoothly gather side fat and prevent cup shifting, while multi-position widened adjustable straps precisely relieve shoulder pressure and marks. Crafted from a honeycomb breathable seamless fabric, it offers skin-friendly comfort and excellent moisture-wicking performance; the integrated molded fixed cups maintain their shape even after machine washing. Seamlessly blending strong shaping power with a barely-there wearing experience, this bra addresses common styling concerns like sagging, spillage, and pressure marks. With its minimalist aesthetic and scientifically distributed support structure, it flatters all bust types, allowing women to enjoy natural lifting and confident posture in complete freedom.

Credits

Zhang Shaojun
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