VRD Digital Journey — Fountaine Pajot & Dufour Yachts 3D Con

The Challenge:
Selling a premium yacht is one of the most high-stakes purchase decisions a customer makes.
Yet for years, the industry relied on static PDFs, physical scale models, and visits to
distant boat shows. Fountaine Pajot and Dufour needed a way to bring their yachts to life
anywhere in the world — without compromising on the premium experience their brand demands.

The Design Approach:
VRD Studio built a modular ecosystem called the VRD Digital Journey — three interconnected
experiences sharing a single set of high-fidelity 3D assets, ensuring visual consistency
across every touchpoint:

① Online Configurator (Web/Mobile): Built with WebGL and real-time rendering from
Unreal Engine 5, buyers configure hull colors, interior finishes, optional equipment,
and accessories inside a dynamic photorealistic environment. Island, open sea, or marina —
lighting and conditions change live. No download, no app — just a browser.

② Touch Showroom App (Elysian): Dealers use a large touch display to resume the
customer's saved configuration, navigate 360° views, and explore every detail at
showroom scale. The same assets, the same visual quality, zero re-entry.

③ Meta Quest 3 XR Experience (Astra): The customer steps inside their configured yacht
at 1:1 scale. They walk the deck, enter the cabin, and change colors and options in
real time through immersive interaction — the final emotional anchor before purchase.

The Results:
The ecosystem has been used over 150,000 times. The spontaneous callback rate reached
17–18% — approximately 8× the nautical sector average of 2–5%. An estimated 10% of
the group's sales are influenced directly by this digital journey.

The work proves that immersive experience design is not a gadget — it is a measurable
commercial lever.