2024 | Professional

French Design Awards Gold Winner

The Game of Equality

Entrant Company

LIN Studio

Category

Product Design / Gaming, AR & VR

Client's Name

Country / Region

United States

In 2022, women face a 39% chance of job and income equality, with only a 20.9% probability of political rights parity. Gender inequality persists.

To tackle its root causes, “The Game of Equality" combats gender inequality through an AR game for kids aged 8-12. It combines a pop-up book with a phone-based AR game to educate and engage children effectively. This playful experience fosters awareness of gender discrimination, helping kids connect to real-life situations and reducing the likelihood of growing up biased. Ultimately, it works to alleviate gender discrimination in society.

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