LIDU Gaoliang 1308 · World Heritage

The creative origin of Lidu 1308 starts from a grand cultural mission - to help Chinese Baijiu apply for the UNESCO intangible cultural heritage. Integrating the zodiac wishes of "win instant success" with the national narrative of "application for World Heritage", endowing the product with symbolic significance beyond beverages. The core creativity of packaging lies in the "dual heritage linkage": Li Du inherits the 42 generation Yuan Dynasty ancient cellar brewing technique and Jingdezhen Yuan blue and white ceramic technique. The dialogue between the two top intangible cultural heritages was completed in a square inch bottle, implying that Chinese Baijiu moved from "the ancestor of liquor making" to the world stage. Inspired by the "Oriental Window", the outer box of the package is not only a window to see the Chinese Baijiu culture, but also an invitation to the world to apply for World Heritage.