2026 | Professional

French Design Awards Gold Winner

Chronicles of a Wonderful Journey

Entrant Company

CMG European and Latin American Languages Programming Center

Category

User Experience (UX) Design - Photo & Video

Client's Name

Country / Region

China

This work is set against the backdrop of global digitalization and cultural integration, targeting the Z-generation who seek novel and immersive experiences. By combining AI technology with digital humans, it creates a captivating visual narrative. The story follows the daily life of “Super Marco,” a future youth character, weaving a fantastic journey that bridges the virtual and the real. Super Marco is awakened by the dancing lion, an intelligent home device that is powered by modern interactive technology and takes the form of an important symbol in traditional Chinese culture, often seen during festivals, temple fairs, and grand openings. The dancing lion is believed to drive away evil spirits and bring good fortune. Empowered by cutting-edge technology, Super Marco explores six famous cities in China and Europe, freely exploring floating forests, light shows, Citywalk, and more. This journey is not only an immersive experience of Eastern and Western cultures but also a symbol of how technology can transcend geographical and cultural boundaries, fostering dialogue and harmony between different civilizations. Along the way, Super Marco uses an AI fashion system to change outfits in real time, blurring the line between virtual and real-world clothing. This emphasizes how personal identity can shift and evolve in the digital age.
Visually, the work draws from the most iconic elements of each city, creating strong symbolic associations. For example, using “water town” as a link, the journey takes Super Marco from Venice in Italy to Wuzhen in Zhejiang, China by boat. Through camera movements such as zooms ins and outs and rotations, the scenes transition seamlessly, creating a time-travel-like experience.
This work responds to the contemporary question of “how technology empowers the inheritance of culture” from an Eastern perspective. Through immersive digital experiences, it delivers a message that “wherever technology leads, the future follows,” embodying a vision of harmony between culture confidence and technological inclusivity.

Credits

Creative Director
Wei Wei
Producer
Xia Yiting
Supervisor
Lu Lu
Technical Director
Wang Zhida
Technical Director
Zhang Tiansong
Technical Assistant
Li Wenlei
Technical Assistant
Li Shaolu
Technical Assistant
Tang Minghan
New Media Operations
Zhang Youming
New Media Operations
Xing Yufei
New Media Operations
Wang Yifei
Art Assistant
Wang Bangbang
Art Assistant
Tian Xiayu
Art Assistant
Liu Jiaqi
Art Assistant
Wang Wenkun
Director-Writer
Zhao Xiang
Music & Synthesizer
Fett Shaw
Script Guidance
Wen Jingbo
Script Guidance
Shi Jiahui
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