2026 | Professional

French Design Awards Gold Winner

TOYOUTH Focus Jeans

Entrant Company

TOYOUTH

Category

Fashion Design - Tech-Integrated Fashion

Client's Name

TOYOUTH

Country / Region

China

TOYOUTH pioneers the “tiered-fit denim” featuring a three-tier sizing system to promote wearing freedom, and uses a stone-washing technique to create a natural distressed texture. The series covers a full range of denim styles, celebrating the bold spirit of denim. TOYOUTH Focus Jeans combine innovative fabrics, fine craftsmanship, and precise tailoring to deliver a truly comfortable, all-season denim that allows more consumers to explore denim’s versatility in everyday wear.
TOYOUTH Focus Jeans are made from patented “acetate denim” fabric that blends 40.8% cotton, 27.9% lyocell, 21.22% polyester, and 10.1% acetate. With a balanced mix of components and a carefully controlled weight, the fabric preserves the classic crisp shape and firm support of traditional denim while ensuring a softer, smoother handfeel. Cool, breathable, and draping naturally, the fabric keeps the wearer comfortable, dry, and stylish. TOYOUTH Focus Jeans are washed using M-grade Indonesian volcanic stones for even abrasion, followed by a 90-minute prewash in 50 °C natural soft water. The entire washing process is carried out in small-batch, slow-turning drums and follows the “four washes, three dries” standard to create natural and artistic stone-washed patterns and vintage tones.
The jeans adopt straight wide-leg cuts to flatter the legs and visually elongate the body, and a mid-to-low waist to ensure a comfortable fit around the waist and abdomen and to subtly lift the waist and hips. The jeans feature refined craftsmanship: the back waist has exclusive leather patches tailored to each tier; the inner seams are reinforced with high-strength three-needle six-thread mesh stitching, accented by limited-edition pink topstitching for a stylish touch; and the front pockets are adorned with refined hardware, adding a refined touch to the overall look. Available in six colors and three lengths, the jeans suit different body types, personal styles, and wearing occasions.

Credits

TOYOUTH
Changrong He
TOYOUTH
Renmei Huang
TOYOUTH
Jianwei He
TOYOUTH
Xiaoman Kou
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