2024 | Professional

French Design Awards Gold Winner

Song of the Lute Player

Entrant Company

8DAO DESIGN STUDIO

Category

Packaging Design / Sustainable

Client's Name

Country / Region

China

This tea is designed for the packaging of the 2023 Year of the Rabbit zodiac tea, The creation takes the Tang Dynasty palace banquet as the background and the spring river flower and moon night as the theme, combining poetry, calligraphy, and painting to depict a mysterious and mysterious fairy music painting.
The packaging cleverly puts the tea into the scroll of the painting, which not only saves space, but also adds product practicality. It is a gift tea that can be watched, tasted and collected.The Mid-Autumn Festival is a traditional Chinese festival. On this day, people will get together with their relatives and friends to enjoy the moonlight, taste wine and tea, and share beautiful moments. Rabbit is the mascot of the Mid-Autumn Festival. It anthropomorphizes rabbits, combines poetry, calligraphy and painting, and depicts the scene of the palace banquet in the Tang Dynasty.Express the good wishes for the festival in the form of a painting, full of oriental cultural legends.The product is a painting, which is also a recycled packaging. You can enjoy calligraphy and painting while tasting tea, so as to achieve physical and mental pleasure.Unlike many tea packaging, we have transformed the painted scroll into a packaging box for storing tea, which not only saves packaging costs, but also makes the product more suitable.After the product was launched, it was praised and collected by many calligraphy and painting enthusiasts, and its commercial and artistic value have been reflected.

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