2024 | Professional

French Design Awards Silver Winner

Serenity Valley

Entrant Company

8DAO DESIGN STUDIO

Category

Packaging Design / Rebrand

Client's Name

Country / Region

China

The designer created the font of serenity Valley brand into vines of vines. The ingenious 10 Arabic numerals form a string of full grapes. The colors distinguish different ages and prices. It is simple and intuitive. When many products are combined, you will see a large vineyard.
Serenity Valley wine is produced in Yunnan Province, China. It is an original ecological grape producing area at high altitude. It has spring like seasons, pleasant climate, various wild grape species, rich and mellow taste.This is an old tree age wine. We skillfully combine 10 Arabic numerals into a bunch of full grapes, which can not only convey the industry attribute of the product, but also skillfully express the wine year.The visual graphics are simple and intuitive, giving people association. When many products are put together, they will feel like walking into the vineyard.The numbers highlighted on the product label represent different years. The year and price of each model are distinguished through the change of numbers. Consumers choose to buy according to their own needs.It can be well distinguished from similar products because it has a strong sense of symbols. It can be seen at a glance in a wide range of commodities.The product has responded well after listing, and has been widely recognized by consumers. Creativity has injected core power into the brand.

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