2025 | Professional

French Design Awards Silver Winner

J. ZAO Night Warrior PRO Sports Backpack

Entrant

Guangzhou Guifan Leather Goods Industry Co., Ltd.

Category

Product Design - Luggage & Bags

Client's Name

Beijing Jingdong Century Information Technology Co., Ltd.

Country / Region

China

The backpack is designed for men, aiming to meet the diverse needs of business meetings, commuting, short trips, and motorcycle riding. Its core innovation lies in systematically integrating all these functions into a single, all-in-one solution, truly achieving the concept of “one backpack for all occasions”.
Functionally, a concealed expandable compartment at the bottom provides flexible storage, accommodating large items such as a sports helmet or basketball, effortlessly adapting to diverse use cases. The interior features a well-structured layout with a separate laptop compartment and multiple compartments for storing clothing and other essentials, making it suitable for both work and short trips. The external gear loops allow users to add accessories freely, enhancing practicality while allowing for personal expression and a touch of fun.
The design features a primarily black color with minimalist geometric design. Its sharp, three-dimensional rectangular shape, designed with golden-ratio proportions, creates a modern, understated, and sophisticated aesthetic. The backpack is crafted from functional Oxford fabric with a subtle sheen, complemented by water-resistant zippers and gunmetal hardware, offering both refined texture and durability. Its visual and tactile qualities reflect functional aesthetics and a modern tech vibe, making it suitable for office, outdoor, and other settings.
Embracing the “one backpack for all occasions” philosophy, users no longer need to purchase multiple bags for different scenarios, cutting down unnecessary spending and resource waste. Moreover, the waterproof, wear-resistant materials and reinforced structure significantly extend the product’s lifespan, aligning with modern demands for rational consumption and sustainable living.

Credits

Xiaofei Li
Zibin He
Xiao Zhao
Wenhe Zhang
Kai Li
Fei Wang
Haung Huang
Yong Wang
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