2025 | Professional

French Design Awards Gold Winner

BauTime

Entrant Company

Foshan Meisd Smart Home Co., Ltd.

Category

Product Design - Home Furniture / Decoration

Client's Name

Foshan Meisd Smart Home Co., Ltd.

Country / Region

China

To meet the expectations of modern families for spatial aesthetics and personal expression, BauTime combines the bold design language of the Memphis movement with functional elegance. Defined by iconic geometric shapes and vibrant, high-saturation colors, it breaks from convention while seamlessly incorporating innovative lighting to deliver a timekeeping experience that is both interactive and artistically captivating.
Its appearance design masterfully merges Memphis and Bauhaus influences, striking a balance between artistry and practicality. Inspired by Memphis’ bold deconstruction of geometry and expressive color palette, the clock features an irregular, cartoon-like design that evokes a playful, childlike charm. Highly saturated colors including red, blue, and yellow create striking visual contrast, giving BauTime a distinctive character and making it a standout accent in any interior.
Thoughtful material contrasts further enhance its appeal: skin-friendly textured surfaces, the gloss of painted ironwork, and the ethereal sense of frosted acrylic add visual depth and tactile richness. At the same time, the oversized dial stays true to the Bauhaus principle of “form follows function,” ensuring the time is always clear and easy to read.
Functionally, BauTime is equipped with a silent movement mechanism, making it suitable for bedrooms and children’s rooms. It also features integrated lighting that can be conveniently controlled via a handheld remote, allowing users to turn the light on or off and adjust brightness with ease. Committed to sustainability, the clock is made from recyclable materials such as iron and acrylic, and is designed for easy disassembly at the end of its life, greatly reducing environmental impact. More than just a clock, BauTime redefines timekeeping as a harmonious fusion of art, functionality, and eco-conscious design.

Credits

Chairman
Steven Ho
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