2024 | Professional

French Design Awards Gold Winner

Shuang Zuan

Entrant Company

Qingdao Jiayuan Huimei Biotechnology Co., Ltd

Category

Conceptual Design - Beauty & Cosmetics

Client's Name

Country / Region

China

Shuang Zuan is an international anti-aging brand that focuses on the health and youthfulness of Asian women’s skin, aiming to pursue health and beauty. The logo design is inspired by Audrey Hepburn in Roman Holiday, whose elegance and charm are regarded as timeless. Shuang Zuan blends women and angels in the brand design, and uses high-priced gold to create a visually resonant effect, fully embodies the elegance and charm of women.

The Group firmly believes that women are all angels, so it uses the retro angel queen as the creative element, echoing the concept of Queen’s Beloved. This design concept aims to make every user show confidence, dignity and fullness. By combining the elements of women and angels, the brand logo uses a unique design language to show its pursuit of providing Asian women with healthy and youthful skin, creating a unique and unforgettable brand image.

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