2025 | Professional

French Design Awards Silver Winner

Nestle Fancy Feast Paté Can Collection

Entrant

Beijing CanBrand Culture Communication Co., Ltd.

Category

Packaging Design - Animals & Pets

Client's Name

Country / Region

China

This collection reimagines the possibilities of pet food packaging with bold yet thoughtful design. Through dual innovations in "functional reuse and interactive experience", the packaging transcends its role as a mere container, becoming an integral part of the feeding ritual itself.

The packaging features a circular base-and-lid structure crafted from waterproof, durable yet lightweight PVC material, ensuring both secure transportation and sleek visual appeal. The cleverly designed top lid doubles as a cat food bowl when inverted, eliminating the hassle of carrying separate containers for home or travel use. This creates a truly seamless "open-and-serve" experience. Beyond convenience, this practical innovation embodies sustainable values by reducing disposable packaging waste - a perfect response to today's eco-conscious consumption trends.

In terms of interaction, the design ingeniously incorporates a delightful surprise element: the lid features various cat head illustrations, while the base displays matching body patterns. With just a gentle twist of the lid, users can mix and match to create various adorable feline poses. This not only makes unboxing more interesting but also elevates the packaging from a mere functional container to an interactive experience medium.

Credits

Tian Congcong
Lu Jiajie
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