2025 | Professional
Entrant Company
Category
Client's Name
Country / Region
A unique and profound emotional bond characterized by pure love and warm companionship exists between the pet and the owner. The packaging, tailored for a series of pet nutritional supplements, embodies that idea through ingenious design.
The packaging, centered around emotional design, breaks the cold style common in traditional pet supplement packaging which typically prioritizes functionality. It features the brand’s signature bow motif, and the supplement tablets also boast bow embossing to create a visual echo. Such a design evokes gift-giving imagery by leveraging the traditional association of bows with gifts, while also improving brand recognition and suggesting the owner’s care for the pet. The packaging transforms the product from a guardian of health into a carrier of emotion, deepening the bond between the pet and the owner and strengthening the brand-consumer connection.
A five-layer barrier structure, constructed based on multi-layer co-extrusion technology and innovative materials, achieves excellent sealing performance to protect against oxygen and moisture more effectively, thus ensuring the safety and stability of the product to safeguard the pet. A mini-flip-top design allows for precise dispensing of 1-2 tablets peruse, minimizing the contact between the product and the external environment to avoid oxidation and deterioration of tablets. For a better user experience, the ergonomic bottle is wider at the top and narrower at the bottom, comfortable to grip and less likely to slip from the hand. Moreover, the packaging adopts a modular, rectangular layout, and utilizes different colors to indicate different functions (green represents health and safety while red symbolizes vitality and care). This strikes a perfect balance between rational information transmission and emotional resonance, highlighting the scientific formulation and high emotional value of the product.
Credits
Entrant Company
Y.P DESIGN
Category
Interior Design - Residential
Entrant Company
Northeastern University
Category
Product Design - Medical Devices & Technology
Entrant Company
Yumeng Liu
Category
Architectural Design - Pedestrian Plazas & Streetscapes
Entrant Company
Shining Land /Liu Jinghua
Category
Conceptual Design - Branding & Identity