Standardization & Continuous Improvement

This sculpture takes the form of an industrial-style cello, with its exterior design artfully integrating corporate philosophy and industrial elements. The cello body and two sound holes are composed of three red “S” shapes, symbolizing the initial of “Standard” and representing the “Three Standards” management concept. The black cello bow resembles a capital letter “I,” standing for “Improve,” which embodies the spirit of “One Improvement.” Together, these elements express Yantai Winhere’s ongoing commitment to raising standards and continuous improvement.
The sculpture was independently designed and fabricated by the Yantai Winhere team. Its materials and structure reflect the company’s product characteristics: the scroll and pegs are derived from brake calipers and accessory bolts; the bridge is made from brake pads; the lower body consists of a “Red Flag” series brake disc; and the strings are engraved with the “Three Standards and One Improvement” slogan. The tailpiece at the base is inspired by the “V” shape from the Yantai Winhere logo, enhancing brand recognition. The sculpture body is primarily composed of cast iron and cast aluminum—materials consistent with the company’s core product line—conveying both strength and industrial texture.
A speaker is embedded in the upper section of the cello body, symbolizing Yantai Winhere’s continuous performance of the symphony of “Three Standards and One Improvement,” echoing the powerful theme of high-quality development.