2024 | Professional

French Design Awards Platinum Winner

TECNO SPARK 20 Pro+

Entrant Company

Shenzhen Tecno Technology Co., Ltd

Category

Product Design - Mobile Phones, Tablets and Wearables

Client's Name

Country / Region

China

In over 70 global markets, TECNO’s ambition for SPARK 20 Pro+ was to make “premium” accessible to a wider audience. To achieve this, the concept was to produce an affordable device with flagship-level features and stylish, innovative design that appealed to modern, trend-setting Gen-Z users.
Quadrant Star Array Camera Design: SPARK 20 Pro+ features a sophisticated visual aesthetic, with a camera module inspired by the universe. The symmetrical design encompasses an incredible 108MP main camera, 2MP depth-of-field lens, optical camera and flashlight. The design complements the aesthetic while also delivering exceptional camera capabilities.
56.5° Ergonomics Double Curved Design: The device’s first double curved design in its class delivers both form and functionality. Designed based on billion-grade multiethnic mobile ergonomics database and over 1000 proof tests, it features an unprecedented G3-curvature. Curved at a unique 56.5° angle, with an ultra-slim 7.55mm body and 175g weight, it offers the perfect blend of sleekness and comfort.
Glasses-free 3D with 2D Glass: SPARK 20 Pro+ also brings innovative craft to its design, introducing 3D design into smartphones for the first time . The nanoscale photolithographic technique used in luxury watches delivers an unparalleled visual experience and safeguards the camera module.
Organic Eco-friendly Silicone Leather: SPARK 20 Pro+ also reflects an innovative approach to sustainability, with the device available in Magic Skin 2.0. The material is second-generation advanced silicon leather, replacing traditional coating fabrics, achieving zero pollution during the production process, as well as being 100% recyclable and >99.3% anti-bacterial. With Magic Skin, users also enjoy a premium and luxurious texture and durability just like genuine leather.
SPARK 20 Pro+ also delivers exceptional performance. MediaTek’s Helio G99 Ultimate processor, Android 14, a stunning 120Hz AMOLED display, Hi-Res certified dual speakers, a 32MP front camera, a massive 5,000mAh battery, super-fast charging, and a 256GB large memory make a complete user experience.
SPARK 20 Pro+ delivers huge impact, lowering the threshold for accessing premium features in a more affordable price bracket. It delivers a best-in-class experience way beyond its price range and creates exciting new possibilities for young global users.

Credits

More Platinum Winners
Interior
2024
French Design Awards - ArTectHouse

Entrant Company

Thewall International Design

Sub Category

Residential

Architectural
2024
French Design Awards - HOUSE OF NATURE

Entrant Company

Studio Will Beckers - Sculpturales BV

Sub Category

Public Art & Public Art Installation

Interior
2024
French Design Awards - Shift Souls

Entrant Company

Immense Wedding(IMS Wedding)

Sub Category

Cultural

Architectural
2024
French Design Awards - Forest Float

Entrant Company

Xinyue Geng

Sub Category

Sustainable Living / Green