CTTQ Vl Design Standards

After 50 years of development and accumulation, **CHIA TAI TIANQING PHARMACEUTICAL GROUP CO., LTD.** (正大天晴药业集团) needs to further highlight its technological innovation, corporate vitality, and new corporate culture to enhance the competitiveness of its brand.

### Key Points for Design:
1. **Creating a Brand Philosophy Aligned with the Parent Company's Characteristics**:
Through extensive research and analysis, the core brand message is defined as "Building a Trusted Pharmaceutical Enterprise," with the brand personality of "Steadiness, Vitality, Technology, and Care" for **CHIA TAI TIANQING**.

2. **Standardizing and Designing the Brand Image, Focusing on Visual Elements**:
- The brand symbol of "Light," representing "Contribution," is integrated into all images to create a warm visual experience.
- The "Light" is transformed into a mosaic pattern as a supporting graphic element, applied throughout the visual system.
- The brand colors of red and orange, symbolizing "Light," are used to form a cohesive visual identity.

The new brand image not only highlights the unique features of **CHIA TAI TIANQING** but also differentiates it from competitors, forming a complete and unified system.