YLS.1529.Yinpiaolaohao(HJ)

Shanxi Province, China, is one of the birthplaces of Baijiu. YLS.1529. Yinpiaolaohao (HJ) originated from Shanxi. The distillery was founded in 1529 and has a rich historical and cultural heritage. “YongLongSheng” is an ancient store selling Baijiu in history. “Yinpiao” is a printed poster. “Laohao” means old brand.
The design revolves around a poster from the ancient times, which may be the earliest poster in the history of Chinese Baijiu, called "Yinpiao". The poster "Yinpiao" wrote about the geographical location of the distillery and the quality of Baijiu, warning peers to operate in good faith and not cheat consumers.
The overall design is carried out with a concise and culturally rich approach. In terms of brand font design, the designer has retained the fonts that have been passed down from the brand's history - antique and visually rich with historical time.
In the design of the bottle, sculptural techniques are used, combined with ancient Chinese ceramics and classic plum vase shapes. From the Tang Dynasty to the Qing Dynasty, plum vases have been enduring and have been passed down to this day; The distillery has also existed from the Tang Dynasty to the present day, in order to express inheritance. The bottle design features smooth lines, elegant and classical style, and graceful posture. Add simplicity and elegance to the entire design, providing consumers with a unique visual experience.
Designers use classical and nostalgic elements and colors to design box shapes. The "Yinpiao" poster is pasted on the bottle and box shape to convey the history and culture of the distillery. The embellishment of red lacquer makes "Yinpiao" more eye-catching, reminding consumers of the history and culture of the product.
The bottle shape adopts bright colors, highlighting the refreshing taste of the product. At the same time, the contrast between bright colors and the box shaped antique and steady colors creates a strong visual impact on consumers.