2025 | Professional

French Design Awards Gold Winner

More Chuu

Entrant Company

HELLO DESIGN

Category

Interior Design - Pubs & Nightclubs

Client's Name

Country / Region

China

In our complex and ever-changing modern society, each individual embodies multifaceted dimensions. We are not machines, but beings endowed with dreams, emotions, and desires. The conventional notion of "success" no longer stands as the sole pursuit - savoring the present holds equal significance. More Chuu pursues a retro and surreal aesthetic philosophy: rather than chasing worldly vanities, we advocate embracing the ephemeral beauty of existence. Our design synthesizes traditional Chinese elements from ancient architecture, lacquer art, and wood carvings with Western cultural motifs. Through contemporary reinterpretation of classic Oriental components, we've created visually compelling artistic expressions that transcend cultural boundaries. The color scheme draws inspiration from the film Flowers of Shanghai. Emerald green permeating the dim space conveys flirtatious charm and subtle sensuality, its muted mystery creating an atmosphere of clandestine allure. Deep crimson injects passionate intensity, while gold symbolizes opulent grandeur and black adds profound gravitas. These chromatic choices intertwine with retro spatial details to recreate the film's glitzy and intoxicating ambiance - a perpetual revelry where reality dissolves into an endless dreamscape. The design transcends conventional Eastern-Western dichotomies, fusing Oriental artistic elements with Western romantic interpretation to forge a multicultural and inclusive visual language. Classical elements exude timeless allure, where the interplay of gilded accents against deep-toned backdrops amplifies luxurious sophistication and enigmatic charm, establishing distinctive brand identity. In contrast to prevailing bar designs dominated by futuristic sci-fi aesthetics and dynamic LED visuals, this establishment emerges as a captivating alternative – a sanctuary where Eastern and Western classical elegance converges, offering unparalleled atmospheric magnetism. Numerous wood carvings originate from Dongyang, China's woodcarving epicenter. We repurposed discarded timber and scrap materials, reconfiguring them through artistic recomposition into functional furnishings and decorative reliefs – breathing new life into reclaimed materials. Energy-conscious solutions permeate the space: energy-efficient LED fixtures paired with smart dimming systems maintain atmospheric ambiance while minimizing power consumption. Sustainable material selection accounts for 78% of total construction components.

Credits

Chief designer
Wang Wanying
Chief designer
Lu Jianhan
Chief designer
Bai Haoxiang
Photographer
HANMOVISION
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