2024 | Professional

French Design Awards Gold Winner

Suoyirun natural mineral water

Entrant Company

Shenzhen Tigerpan Design Co., Ltd

Category

Packaging Design / Non-Alcoholic Beverages

Client's Name

Charoen Pokphand Group Co.,Ltd.

Country / Region

China

Suoyirun is a natural mineral water brand under the CP GROUP. It comes from Changbai Mountain,a world-class gold water source at 36°-46° north latitude. It is rich in a variety of natural miner als and trace elements. Because the total hardness of water is only 90-120mg/L(the national standard total hardness is less than 150mg/L for soft water). So the water is lubricated. In the face of competition from various existing brands in the market, how to shape differentiation and strengthen the brand's own advantages and communication through branding and packaging is the focus of our project.The bottle design takes inspiration from acoustic flow, the vibrations and ripples that music causes in water. By naturally transitioning from shallow to deep frequencies, we transform the intangible into tangible, creating a new visual experience through refraction between the surfaces of the broken bottle structure. This design showcases a shimmering wave-like form when illuminated by sunlight.The original logo of Suoyirun brand had a font design resembling water ripples, which was visually distinctive and characteristic. However, there were still issues such as the emphasis on form over recognizability and the lack of stability in the letter structure.By retaining the original brand attributes and further enhancing the perception of water ripples, it becomes a unique symbol of the brand. The uniform thickness of the horizontal and vertical strokes of the font, as well as the rounded corners, provide a more balanced structure for the Suoyirun font. This maintains visual familiarity while visually reinforcing the core selling point of the brand's "moisturizing" sensation.The shape of the small waist is more in line with ergonomics.According to the British horticulturalist/architect William Kent,"nature hates straight lines."A natural vitality,forming a structure similar to a"small waist",brings a sense of grace and centripetal to people,gentle but yet powerful.Whether it is a large bottle of 550ml or a small bottle of 350ml boys and girls can hold it more closely.

Credits

Chief Design
Tiger Pan
Assistant Designer
Wang Yahui
Technical Support
Xie Zhangkun
Project Manager
You Hua
3D Renderer
Zhu Yuling
3D Renderer
Ma Chao
More Gold Winners
Interior
2024
French Design Awards - CIG · Guoxing Shangpin Sales Center

Entrant Company

Nine Dimension Design

Category

Commercial

Interior
2024
French Design Awards - Quenched Silence

Entrant Company

SAN.O INTERIOR DESIGN

Category

Residential

Interior
2024
French Design Awards - YUEXIU GRAND MANSION

Entrant Company

MTO DESIGNWORKS

Category

Commercial

Product
2024
French Design Awards - Breguet Enamel Pot

Entrant Company

Shanghai Unicorn Rhino Household Products Co., Ltd

Category

Bakeware, Tableware, Drinkware & Cookware