2025 | Professional

French Design Awards Gold Winner

POSE Relax Air

Entrant Company

CLOUD STRIDE

Category

Fashion Design / Footwear

Client's Name

Country / Region

China

POSE Relax Air slippers are meticulously crafted to provide unparalleled relief for tired feet after intense physical activity by combining a unique massage system with a user-centric design. Inspired by the dynamic, sleek aesthetics of Toothless from the animated movie “How to Train Your Dragon”, the streamlined silhouette and biomimetic upper design evoke a sense of strength, futurism, and minimalist elegance, inviting wearers to experience a free-spirited and visually striking statement with every step.
The insoles feature massage nodules of varying sizes, heights, and textures, all strategically positioned to target key acupressure points. Drawing on traditional Chinese meridian theory, this precise layout—especially around vital areas like the Yongquan (K1) point and with a larger nodule at the heel—promotes blood circulation, relieves muscle tension, and accelerates the removal of metabolic waste such as lactic acid, facilitating swift post-exercise recovery. The insoles also combine a modular design that allows for easy replacement of worn-out sections, thus significantly extending the product’s lifespan and reducing resource waste. Customization options further elevate the user experience: insoles with integrated arch support cater to individuals with low arches or flat feet, helping to correct walking posture. Users can also mix and match insoles in various colors according to personal preferences or different occasions, adding both fun and practicality. User safety is further enhanced by the anti-slip granular and tire-tread design integrated into the midsoles and outsoles, ensuring secure footing on various surfaces and offering peace of mind with every step.
For sustainability, both the shoe shells and midsoles are crafted from 100% recyclable EVA material, reducing the carbon footprint by over 30% and cutting waste by 50%. The use of glue-free hot-pressing technology eliminates harmful VOC emissions, safeguarding worker health and the environment. Additionally, the midsole incorporates silver ion antimicrobial agents and eco-friendly bio-based materials that naturally degrade, minimizing the carbon footprint throughout the product’s lifecycle and actively contributing to global carbon neutrality efforts. Even better, the silver ions effectively inhibit bacterial growth, ensuring a fresh, hygienic, and odor-free environment for the feet and promoting the wearer’s overall wellness.

Credits

CEO
Xuefei Wang
Vice President
Ting Fang
Designer
Wenjia Qian
Development Manager
Lili Jia
Development Specialist
Ying Li
Designer
Heyang Gao
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