2025 | Professional
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Crafted with traditional techniques and innovative design, this set pays homage to Chinese zodiac culture while embodying JD Logistics's modern spirit of “Faster and more accurate,Seamless and Efficient.”
The cup features finely crafted vertical mirror-finish grille-inspired stripes. These stripes reflect the galloping horse pattern on the saucer, creating a dynamic animation as the cup rotates upon the saucer: a rider charges forward on horseback, carrying secure cargo. This visual metaphor transforms the speed of JD logistics and the brand’s delivery commitment into an intuitive visual language.
The packaging continues the luxurious aesthetic. The lacquer box—black exterior and red interior—exudes understated elegance. Its lid incorporates the traditional mother-of-pearl inlay technique, blending the horse emblem with grille-inspired elements using natural iridescent abalone shell pieces. As light shifts, the shells display a dreamy, gradient iridescence, echoing the cup-and-saucer animation and showcasing the beauty of Eastern artisan craftsmanship.
Credits
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SIDSTORY DESIGN COMPANY
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Interior Design - Workshop
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MTO DESIGN
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Interior Design - Showroom / Exhibit
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EMKE GmbH
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Product Design - Bathroom Fittings / Appliances
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CMAD Design Group
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Architectural Design - Educational