2025 | Professional

Entrant
Category
Client's Name
Country / Region
Transitional Realities in Brain Cell Exploration
"The Immersed Cellular," is a interactive mixed reality experience that harnesses generative AI to transform microscopic brain cell imagery into a 3D, responsive interface environment designed for positive reappraisal. This experience seamlessly integrates cognitive reappraisal techniques to help users reduce stress by engaging deeply with the intricate textures and details of extracted brain cells through both visual and tactile interfaces. Optimized for cross-platform interaction, users can easily transition from a shared physical space, using an iPhone to scan the environment, or to a fully immersive exploration on Meta Quest headsets, creating a uniquely inter-personal meditative space. Whether at home or in a communal setting, "The Immersed Cellular" offers a new way to unwind and engage with the calming complexities of inner-self at the cellular level.
Entrant
Guanyu Tao & Zhaoxiong Han
Category
Architectural Design - Hotels & Resorts
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JUNE JUYEON KIM
Category
Fashion Design - New Category: KNITWEAR
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HG Innovation Limited
Category
Packaging Design - Tobacco
Entrant
Zhengzhou Qianhe Brand Management Co., Ltd
Category
Packaging Design - Snacks, Confectionary & Desserts