2025 | Professional
Entrant Company
Category
Client's Name
Country / Region
Humidifiers are often overlooked, sitting in the background, just functional. Melt was designed to change that perception, bringing humor and emotion to a product that is rarely joyful.
Melt takes its inspiration from a rather unusual source-a scoop of ice cream. The spoon, with every movement, forms an elegant concavity that ends up in a fine point. This soft, flowing shape sparked the creation of Melt's cap: a cap similar to an ice cream scoop, with a thoughtfully contoured channel below. This design ensures that water flows effortlessly into the tank while minimizing the use of material and simplifying the interaction. To capture the fun essence of Melt, an exuberant brand identity celebrates its sensorial connection with ice cream. A bright, gelato-inspired palette embodies indulgent and playful times, reinforcing the product's emotional appeal.
Taking the utilitarian device into something delightful, Melt tickles the senses and shifts the way we experience the ordinary.
Because the air we breathe deserves just a little flavor too!
Credits
Entrant Company
CHOICE
Category
Conceptual Design - New Category: Full-Service Branding
Entrant Company
CHEN JUN / ZOOM DESIGN
Category
Interior Design - Residential
Entrant Company
Yingyouyou (Guangzhou) Children's Products Co., Ltd
Category
Product Design - Baby, Kids & Children Products
Entrant Company
MV.Health
Category
Product Design - Medical Devices & Technology