2024 | Professional

French Design Awards Gold Winner

Moutai Flavored Latte

Entrant Company

Shenzhen Tigerpan Design Co., Ltd

Category

Packaging Design / Retail

Client's Name

Luckin Coffee Inc.

Country / Region

China

Moutai represents the pinnacle of luxury in traditional Chinese liquor for its consumers, while Luckin Coffee is the popular coffee brand among the youth. The Moutai Flavored Latte combines these two, offering consumers a novel tasting journey. It injects fresh vitality into the traditional industry while expanding the popularity of emerging brands, epitomizing the perfect fusion of traditional cultural elements and modern consumption trends.

Credits

Chief Designer
Tiger Pan
Executive Designer
Chen Yiwen
3D Rendering Artist
Machao
Project Manager
Peng Lei
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