2024 | Professional
Entrant Company
Category
Client's Name
Country / Region
Moutai represents the pinnacle of luxury in traditional Chinese liquor for its consumers, while Luckin Coffee is the popular coffee brand among the youth. The Moutai Flavored Latte combines these two, offering consumers a novel tasting journey. It injects fresh vitality into the traditional industry while expanding the popularity of emerging brands, epitomizing the perfect fusion of traditional cultural elements and modern consumption trends.
Credits
Entrant Company
LingJing & Shanghai Qingcaodi Trading Co., Ltd
Sub Category
Sustainable Living / Environmental Preservation
Entrant Company
Chengdu Spontaneous Decoration Design Co., Ltd.
Sub Category
Residential
Entrant Company
XYYI Studio
Sub Category
Residential
Entrant Company
Hefei CHUNJIAODU Brand Consultant Co.,Ltd.
Sub Category
Rebrand