2024 | Professional

French Design Awards Gold Winner

Moutai Flavored Latte

Entrant Company

Shenzhen Tigerpan Design Co., Ltd

Category

Packaging Design - Retail

Client's Name

Luckin Coffee Inc.

Country / Region

China

Moutai represents the pinnacle of luxury in traditional Chinese liquor for its consumers, while Luckin Coffee is the popular coffee brand among the youth. The Moutai Flavored Latte combines these two, offering consumers a novel tasting journey. It injects fresh vitality into the traditional industry while expanding the popularity of emerging brands, epitomizing the perfect fusion of traditional cultural elements and modern consumption trends.

Credits

Chief Designer
Tiger Pan
Executive Designer
Chen Yiwen
3D Rendering Artist
Machao
Project Manager
Peng Lei
More Gold Winners
Architectural
2024
French Design Awards - Yun Yue Wan Exhibition Center

Entrant Company

SSA Architectural Design Co., Ltd.

Category

Architectural Design - Exhibition Galleries & Art Spaces

Interior
2024
French Design Awards - Spring Breeze Changzhu·In Lake Hill

Entrant Company

B·Y Design

Category

Interior Design - Residential

Interior
2024
French Design Awards - United Safety Clinic

Entrant Company

FIEFDOM CONFORMITY DESIGN LIMITED COMPANY

Category

Interior Design - Commercial

Interior
2024
French Design Awards - L'Oreal Office Thailand

Entrant Company

dwp | design worldwide partnership

Category

Interior Design - Office