2024 | Professional

French Design Awards Gold Winner

Moutai Flavored Latte

Entrant

Shenzhen Tigerpan Design Co., Ltd

Category

Packaging Design - Retail

Client's Name

Luckin Coffee Inc.

Country / Region

China

Moutai represents the pinnacle of luxury in traditional Chinese liquor for its consumers, while Luckin Coffee is the popular coffee brand among the youth. The Moutai Flavored Latte combines these two, offering consumers a novel tasting journey. It injects fresh vitality into the traditional industry while expanding the popularity of emerging brands, epitomizing the perfect fusion of traditional cultural elements and modern consumption trends.

Credits

Chief Designer
Tiger Pan
Executive Designer
Chen Yiwen
3D Rendering Artist
Machao
Project Manager
Peng Lei
More Gold Winners
Interior
2024
French Design Awards - Silvery Snow Seeps Through the Ground

Entrant

BianJie Architecture

Category

Interior Design - Leisure & Wellness

Interior
2024
French Design Awards - R&D Office Building of Glory Road

Entrant

Yitian Design Group

Category

Interior Design - Office

Interior
2024
French Design Awards - WHISPER IN THE WIND

Entrant

Daily Build Design Co.,LTD

Category

Interior Design - Residential

Interior
2024
French Design Awards - Life & Voyage

Entrant

21 Interior Design Co., Ltd.

Category

Interior Design - Residential