2024 | Professional

French Design Awards Gold Winner

Tsingtao Beer Pilsner

Entrant Company

Shenzhen Tigerpan Design Co., Ltd

Category

Packaging Design / Wine, Beer & Liquor

Client's Name

Tsingtao Beer Co., Ltd

Country / Region

China

Pilsner is a Chinese beer brand produced by Tsingtao Brewery, which was founded by Germans 120 years ago in northern China. The limited edition is designed to celebrate the 120th anniversary. To impart a sense of ceremony to the 120th anniversary of Tsingtao Beer, we draw inspiration from the story of Pilsner beer, using illustrations to depict German classical aesthetics and the century-long history of Tsingtao Beer, engaging in an emotional interaction between the brand and consumers, and crafting Pilsner as a classic of the century.

Credits

Chief Designer
Tiger Pan
Technical Director
Xie Zhangkun
Executive Designer
Xia Xuedan
Executive Designer
Chen Yiwen
Illustrator
Yi Ping
Project Manager
You Hua
More Gold Winners
Conceptual
2024
French Design Awards - Mountain God Game Character Design

Entrant Company

Beijing University of Chemical Technology

Category

Conceptual Design / Other__

Interior
2024
French Design Awards - Holy Sky

Entrant Company

KENSING INTERIOR DESIGN

Category

Residential

Interior
2024
French Design Awards - Tree of Life

Entrant Company

HOYA INTERNATIONAL DESIGN CO., LTD.

Category

Spa & Wellness

Interior
2024
French Design Awards - Yuetingzhuang|Private dishes

Entrant Company

Xiamen Dayan Interior Design Engineering Co. , Ltd.

Category

Restaurants & Café