2024 | Professional

French Design Awards Gold Winner

Tsingtao Beer Pilsner

Entrant Company

Shenzhen Tigerpan Design Co., Ltd

Category

Packaging Design / Wine, Beer & Liquor

Client's Name

Tsingtao Beer Co., Ltd

Country / Region

China

Pilsner is a Chinese beer brand produced by Tsingtao Brewery, which was founded by Germans 120 years ago in northern China. The limited edition is designed to celebrate the 120th anniversary. To impart a sense of ceremony to the 120th anniversary of Tsingtao Beer, we draw inspiration from the story of Pilsner beer, using illustrations to depict German classical aesthetics and the century-long history of Tsingtao Beer, engaging in an emotional interaction between the brand and consumers, and crafting Pilsner as a classic of the century.

Credits

Chief Designer
Tiger Pan
Technical Director
Xie Zhangkun
Executive Designer
Xia Xuedan
Executive Designer
Chen Yiwen
Illustrator
Yi Ping
Project Manager
You Hua
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