2024 | Professional

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Pilsner is a Chinese beer brand produced by Tsingtao Brewery, which was founded by Germans 120 years ago in northern China. The limited edition is designed to celebrate the 120th anniversary. To impart a sense of ceremony to the 120th anniversary of Tsingtao Beer, we draw inspiration from the story of Pilsner beer, using illustrations to depict German classical aesthetics and the century-long history of Tsingtao Beer, engaging in an emotional interaction between the brand and consumers, and crafting Pilsner as a classic of the century.
Credits
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Li Jing
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Interior Design - Living Spaces
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AROCK
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Interior Design - Office
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Shanghai Kuyekuye Technology Co., Ltd
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Packaging Design - Sports
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Mars e-Bank.com Inc.
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Product Design - Digital & Electronic Devices