2024 | Professional

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Pilsner is a Chinese beer brand produced by Tsingtao Brewery, which was founded by Germans 120 years ago in northern China. The limited edition is designed to celebrate the 120th anniversary. To impart a sense of ceremony to the 120th anniversary of Tsingtao Beer, we draw inspiration from the story of Pilsner beer, using illustrations to depict German classical aesthetics and the century-long history of Tsingtao Beer, engaging in an emotional interaction between the brand and consumers, and crafting Pilsner as a classic of the century.
Credits
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LightUp Life Co., Ltd.
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Conceptual Design - Exhibition & Events
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Dejoy International Architects
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Interior Design - Residential
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HP Inc.
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Product Design - Audio & Video Devices
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Star Interior Design Limited Company
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Interior Design - Office