2024 | Professional

French Design Awards Gold Winner

Snow Explorer - Magical Goose Baby

Entrant Company

Goose Grandpa Brand Management (Hangzhou) Co., LTD

Category

Product Design - Fashion

Client's Name

Hongjian Ying

Country / Region

China

With the increasing popularity of outdoor close-to-nature activities involving parents and children, this down jacket was developed. Designed for individuals between the ages of 5 and 17, it offers a practical, comfortable, and functional down jacket for young teenagers.
The jacket embraces a concept of "natural adventure, energetic sports" with a retro style, making it a fashionable choice for teenagers. The design integrates workwear elements at its core and incorporates a straight-line silhouette and triangular pocket design. This not only enhances the outdoor functionality of the jacket but also ensures a harmonious and fashionable appearance. The colour selection is based on earth tones with complementing bright colours, enhancing the neutral attributes of the jacket while adding a touch of vitality and fashion.
The inclusion of outdoor logos and sports letters as accessories echoes the overall styling coordination and sports properties. This transforms the jacket into a piece of cold-weather equipment and a fashionable item exhibiting personality. The fabric selection undergoes rigorous screening and multiple functional tests, guaranteeing excellent cold and wind resistance for comprehensive protection in harsh outdoor environments. Furthermore, applying sophisticated stitching techniques ensures a comfortable fit, optimizing wear comfort during sports or daily activities.

Credits

President/ Goose Grandpa Brand Management (Hangzhou) Co., LTD
Hongjian Ying
Design Manager/ Goose Grandpa Brand Management (Hangzhou) Co., LTD
Lijuan Huang
Designer/ Goose Grandpa Brand Management (Hangzhou) Co., LTD
Liqiong Xiang
Designer/ Goose Grandpa Brand Management (Hangzhou) Co., LTD
Chuanni Lin
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