2024 | Professional

French Design Awards Gold Winner

Xiangying Faux Fur Coat

Entrant Company

Hangzhou Shuo Ao Apparel Co., Ltd

Category

Product Design / Fashion

Client's Name

Country / Region

China

Xiangying Faux Fur Coat features a chic and vibrant style, overcoming the common issues of traditional designs, such as bulkiness, monotonous silhouettes, and limited color choices. With its innovative silhouette, meticulous craftsmanship, and carefully selected colors, this coat provides women with a unique and high-quality fashion option.
Made from synthetic fibers, this eco-friendly faux fur eliminates the cruelty associated with using real animal fur or leather, aligning with the current trend towards green and sustainable fashion. It looks and feels just like real fur, giving the wearer the best of both dimensions—style and comfort.
Design ingenuity extends to the combination of practical features with stylish details. The chic lapel collar adds a touch of elegance to the coat, and flatters the wearer's neckline for a more elegant presence. The horn toggle buttons add a youthful flair, and the symmetrical patch pockets with sleek curves enhance the overall visual appeal and provide practical storage to meet the wearer's daily needs.
Its fashion appeal is further enhanced by the exquisite shell stitches along the edges, exuding a chic and refined vibe. To improve its upscale sense and visual richness, the coat comes in a subdued Morandi color scheme with varied shades, imparting an elegant and vibrant feel that reinforces the brand's youthful image.

Credits

Design Director
Chunyan Zhao
Designer
Ning Liu
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