2024 | Professional

French Design Awards Gold Winner

Shirt-style Down Jacket

Entrant Company

Ningbo PEACEBIRD Fashion Clothing Co., Ltd.

Category

Product Design - Fashion

Client's Name

Country / Region

China

This shirt-style down jacket has been specifically crafted to embody a fashionable and versatile design, integrating lightweight materials and skillful craftsmanship to meet various user requirements, including urban commuting, casual outings, and light outdoor activities.
Diverging from conventional bulky down jackets, this shirt-style down jacket adopts an H-shaped silhouette, catering to different body shapes while aligning with contemporary aesthetic preferences. Its simplistic and lightweight appearance enables the wearer to project a sophisticated image even in cold weather while effortlessly complementing a wide array of clothing styles. Drawing on the brand's extensive expertise in shirting research and a deep understanding of ergonomic principles, the jacket embraces the body's contours, offering a form-fitting wear experience.
The down jacket is constructed from a proprietary lightweight fabric. This material is composed of imported 25D ultra-fine yarn, reducing the overall weight of the down jacket to 0.65 kg. Additionally, it boasts multifunctional attributes such as anti-dust, anti-static, waterproof, oilproof, and anti-stain properties, simplifying daily maintenance and enhancing fabric durability, thereby accommodating the demands of outdoor activities.
For thermal insulation, the jacket is enriched with high-quality goose down sourced from Hungary's Hordobágy region, featuring a fluffiness rating of 800+ and a cleanliness rating of 1000+. Coupled with a liner-free direct-fill design and a scientific lightweight process, it strikes an optimal balance between lightweight construction and warmth. Moreover, it leverages seamless glue-pressing technology and professional down leakproof sewing techniques, effectively mitigating the risk of down leakage and ensuring long-lasting warmth performance.

Credits

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