2024 | Professional

French Design Awards Silver Winner

Coffee Puff Jogging Shoes

Entrant Company

ZHE JIANG SEMIR GARMENT CO.,LTD

Category

Product Design / Baby, Kids & Children Products

Client's Name

Country / Region

China

Coffee Puff Jogging Shoes aim to provide an extremely soft, elastic, and comfortable kid shoe solution. Inspired by the soft and tender puff, this product innovatively introduces Puff 3.0 soles. The midsole applies an all-new Soft Puff technology. It incorporates highly elastic materials into EVA and utilizes the high-temp pressing process to reshape the sole structure, improving the midsole softness to 45 degrees and offering 20% resilience, which ensures strong cushioning during sports and ultimate comfort for feet. The pioneering Soft Puff high-elasticity foam insole is mainly made from polyurethane (PU), improving resilience by 17% and softness by 47% to be more comfortable through high-temp molecular restructuring. The insole also adds anti-bacterial and anti-odor materials to enable a sterilization rate of 99%, delivering an all-day comfortable and healthy experience.
This product brings a light and tender visual experience. It takes a coffee-puff white color scheme and sleek lines to form a childlike appearance reminiscent of the tender puff, along with the cloud-shaped 3D ornament with doughnuts and candies elements inside, making the shoes soft and cute. Moreover, the outsole applies a cream art-like streamlined design to secure strong traction and abrasion resistance, surviving multiple complex road conditions.
This product continues the brand's sustainable design concept. The upper utilizes recyclable PET materials, and the sole rubber merges coffee grounds, reducing energy consumption and carbon emissions while securing a long-lasting lifecycle.

Credits

Yang Tingting
Que Changhao
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